Cut through the clutter with

programmatic direct mail

Reach customers where it matters - beyond the inbox. Toucan delivers truly personal, tangible messages that get opened, noticed, and remembered.

When 65% skip emails, we help brands stand out with effortless, hyper-personalised mail that creates real results - measurable, memorable, and made just for them.

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Our Testimonials

What our customers say

about Toucan

Toucan’s programmatic direct mail solution has been invaluable in helping Brook Taverner re-engage lapsed customers and drive revenue growth. By delivering timely, personalised postcards through high-quality digital print, we’ve been able to reach customers who don’t respond to email - with excellent results. The campaign has delivered strong recovered revenue and an impressive 22:1 ROI, making it a smart and powerful addition to our marketing toolkit.

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Jason Scott, Owner

Setting up with Toucan was very straight forward, and the response rate has really impressed us! Toucan is beating all out other marketing activities, and programmatic DM has significantly impacted our revenue and customer retention in a great way.

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Libby Hart, Owner

Toucan’s programmatic direct mail has been a fantastic new marketing channel for us. The team made getting set up simple and straightforward, and we were quickly able to start re-engaging customers in a personal and effective way. With a 9% response rate and a return on investment of more than 17:1, Toucan has proven to be a very cost-effective channel in our marketing mix.

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Lockie Cunningham, Owner

Re-energise

digitally fatigued customers

with precision-targeted direct mail

Toucan connects brands with customers who ignore online marketing by delivering bespoke, targeted offers through programmatic direct mail - making engagement measurable, personal, and effective.

Key benefits

Reach customers your digital campaign can't: 65% of people ignore marketing emails, but 71% trust mail more than digital.
Higher response rates: Direct mail delivers up to 10x more engagement than untargeted messages.
Hyper-personalised and automated: Programmatic campaigns ensure timely, relevant offers for every recipient.
Build loyalty and trust: Physical mail increases brand credibility and long-term customer relationships.
Effortless execution: Campaigns are triggered and managed on our seamless platform, saving time and ensuring accuracy.

The problem

The symptoms of

digital fatigue

Lowering engagement rates

65% of marketing emails go unread, meaning a large portion of potential customers never see the message.

Ad blindness

Consumers can passively view content, often ignoring or scrolling past messages without engagement.

Growing preference for alternative content

Consumers are shifting towards alternative communication, new experiences, in-person interactions and offline channels.

Lack of personalisation

Consumers engage more with relevant, targeted communication - something often missing in digital experiences.

The solution

Make it fly with

Toucan

Increasing engagement rates

Automated Direct Mail lands right in the customer’s hands, bypassing overcrowded inboxes. Physical mail gets opened, noticed, and remembered - dramatically boosting engagement and response rates..

Ad clarity

Unlike digital ads that blend into the background, tangible mail gets attention and stands out - making your message difficult to ignore.

Delivery of alternative content

Direct Mail offers a fresh, tactile experience away from screens, providing a welcome alternative that connects on a personal, real-world level.

Make it personal

Automated systems enable high-level personalisation, ensuring each recipient receives targeted, relevant communication that feels genuinely tail

Toucan

Programmatic Direct Mail Platform

Start your journey here

Dashboard Homepage – Your Smart Starting Point

Welcome home! Get an instant overview of your campaigns, contacts, and orders - all from one friendly hub. The dashboard homepage is designed for clarity, so you can spot what needs attention, track your progress, and set your direction with just a glance. It’s data, but smarter (and much more fun to look at).

Key Features:

Quick-view performance cards
Track new contacts and orders as they roll in
Effortless navigation to every tool
Spot trends before they fly past
Always know what’s next, at a glance

Manage Campaigns – Confident Campaign Controls

Steer your campaigns with confidence. Review creative, set budgets, and turn on smart automations in a few clicks. Everything is designed so you stay in control, move fast, and deliver your best work every launch - minus the fuss.

Key Features:

Fast creative approval
Postage and spend tools front-and-centre
Plug in automations, no sweat
All-in-one command centre
Built for marketers who mean business

Campaign Variables – Personalisation Made Simple

Dial up relevance and spark action by fine-tuning every detail. With Toucan, you can edit, update, and personalise offers so every campaign feels tailored and timely. Instant triggers are a breeze to set up - because personalisation should work for you, not the other way around.

Key Features:

Easy offer and code management
Set up triggers that truly target
Set up triggers that truly target
Preview changes in real time
Effortless customisation, smart results

Integrations – Work Smarter, Connect Faster

Plug Toucan into the platforms you already use and love. From CRMs to analytics tools, our integrations make campaign management seamless. Sync your contacts, automate data flows, and keep your marketing perfectly in step - so you get more out of every connection.

Key Features:

Integrates with leading marketing tools
API and webhook support for deeper sync
API and webhook support for deeper sync
Keeps data clean and campaigns connected
Scale faster, stress less

Campaign Summary – See the Big Picture

All your campaign results, lined up and crystal clear. Instantly review delivery stats, thresholds, and schedules so you can celebrate wins and spot new opportunities. It’s not just a summary - it’s your campaign story, told with the highlights front and centre.

Key Features:

Snapshots of performance, spend and reach
Live stats for real-time feedback
Easy access to scheduling and threshold info
Uncover trends and next steps quickly
All your KPIs, united in one place

Orders Tracking – Always in the Loop

Every order. Every dispatch. Every update. Track what’s on the move, what’s been delivered, and what’s coming next, all in a few clicks. Designed to keep you proactive - so when the question comes, you already know the answer.

Key Features:

See the full journey, live
Status at-a-glance - nothing goes missing
Fast search and filter tools
Helps your team and customers stay informed
Reliable, transparent fulfilment

Manage Suppressions – Stay Trusted and Compliant

Uphold your reputation and respect your audience - manage suppression lists easily right here. Upload, update and monitor to be sure only the right people get your message. All done in moments, keeping your campaigns trusted and your data squeaky clean.

Key Features:

Drag-and-drop or quick add suppression lists
Intuitive bulk and single-user controls
Full visibility for compliance peace of mind
Customer-first communication

Dashboard – Real-Time Insights

Turn your numbers into action. See the latest campaign response, new contacts, orders, and more - all in real time. Toucan’s dashboard makes it easy to measure success, compare results, and share clear performance updates. You’re always up-to-date and ready to make your best next move.

Key Features:

Real-time metrics for campaign performance
Month-to-month comparisons
Interactive graphs for deeper insight
Instant access to what matters most
Dashboards that spark action, not guesswork

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The industry

What the experts say

about direct mail

Direct Mail is undergoing a significant evolution in 2025, with a shift towards personalisation, integration with digital channels, and enhanced tracking and analytics to enhance engagement. These changes reflect a move towards more targeted, relevant, and impactful Direct Mail campaigns.

Steven Johnson, Growth Manager, Royal Mail

There is a continual need to reassess between digital and traditional media to create the most effective media mix to achieve business goals… We found that traditional direct mail’s impact is amplified when it is combined with digital… Eliminating the binary approach to allocation and thinking about the synergetic effects can be an unlock for companies to maximize marketing effectiveness.

Deloitte Marketing Trends 2025