Customer success stories
We’ve loved teaming up with businesses of all shapes and sizes, across varied sectors - from ambitious
start-ups to well-known household brands. Every partnership is a new adventure, and seeing our clients
achieve impressive returns (with ROI ratios from 12:1 all the way up to 56:1) is truly what motivates
us.
With our easy-to-use, intuitive platform and the support of a dedicated customer service team,
brands quickly discover how seamless and enjoyable campaign success can really be. Dive into our
collection of stories to see just how much impact the right tools and a dash of friendly guidance can
make - wherever you are on your journey.
56:1 ROI
Libby London
Libby London is a British fashion brand offering stylish and functional womenswear, including
dresses,
suiting, and knitwear.
- Toucan integrated directly with Libby’s Shopify platform, identifying customer activity including cart abandonments.
- Automated, personalised mailings were triggered, allowing for a 24 hour window to allow email activity. Toucan tracked customer purchases ensuring they had not completed sales within the time window.
- The programme is fully automated and continues to generate a consistently high sales conversion rate, generating an average ROI of 56:1 to date.
Brook Taverner
Brook Taverner had tested programmatic emails with some success for years. Given the opportunity to
target those customers not responding to their digital communications, they embarked on a plan to
utilise direct mail to convert shopping cart abandonment.
- Using Toucan’s API, they integrated their e-commerce platform to track website visitors and cart abandoners.
- The technology identified customers who didn’t receive or open emails and targeted them via direct mail.
- Bespoke offers were sent shortly after online visits, leading to higher conversions.
- Achieved a 12% average response rate and a 22:1 ROI.
- Now planning to make programmatic direct mail a permanent part of their marketing strategy.
22:1 ROI
16:1 ROI
Happy Dog
Happy Dog wanted to increase repeat orders from customers who had redeemed their "free test promotions."
Despite sending follow-up emails, many customers weren't converting to paying customers, leaving a gap
in their retention strategy.
- Toucan integrated with Happy Dog's Klaviyo workflows platform to introduce automated Direct Mail.
- When customers didn't respond to a series of emails, a presonalised mailer, featuring the dog's name and compelling offer was triggered.
- This tailored approach successfully re-engaged customers and drove uplift in repeat orders.
Sans Matin
Sans Matin connected programmatic postcards to their existing Klaviyo flows, targeting customers who
didn’t respond to cart, browse, or checkout abandonment emails.
This meant:
- No duplication of effort - postcards only reached non-responders, maximising efficiency.
- Messaging was timely and relevant, landing within days of the customer’s online activity.
- Direct mail became a natural extension of Klaviyo journeys, complementing email without replacing it.
By linking offline and online channels, Sans Matin ensured every high-intent shopper received a
thoughtful reminder, even if digital engagement had stalled.
18:1 ROI
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