Be more Toucan

Make it simple
Direct mail should be effortless - for you and your customers. Toucan’s advanced technology makes it seamless, scalable and efficient. From campaign creation to delivery, we handle the heavy lifting, ensuring your mail is engaging and on-brand. With Toucan, direct mail isn’t just effective - it’s simple.
Make it personal
Personalisation builds trust and boosts engagement. According to the DMA, targeted messages increase response rates by up to 10x. Toucan uses AI and programmatic strategies to create tailored offers and designs, ensuring your mail feels truly one-of-a-kind.
Make it stand out
In a crowded mailbox, great design stands out. Toucan’s experts craft bold, eye-catching mail that grabs attention and leaves a lasting impression - ensuring your brand is seen and remembered.
Make it automated
When something works, you want to keep doing it. With Toucan’s automation tools, you can turn successful campaigns into seamless, ongoing strategies. Set up triggers, schedule sends, and let the system do the heavy lifting - so your brand stays top-of-mind without added effort. Direct mail, on autopilot.
Make it fly!
Your marketing should soar. Toucan ensures your direct mail strategy is scalable and replicable, helping your business reach new heights. Whether you’re launching a small campaign or expanding to reach millions, Toucan has the tools and expertise to make it happen. With Toucan, your marketing won’t just take off - it will fly higher than ever before! 

Programmatic

The Toucan tech is always on the lookout for opportunities to engage - tracking which existing customers are browsing your site and exactly what’s catching their eye. This lets us trigger seamless, relevant direct mail communications at just the right time. You benefit from knowing who’s made a purchase and who’s dropped off, with tailored options for:
  • Browse activity - reach out when customers are browsing but haven’t entered the buying journey
  • Shopping cart abandonment - give gentle nudges when carts are left behind
  • Payment stage abandonment - remind those who almost made it but stopped short
  • Timing communications - make sure mail goes out only if customers haven’t responded to an email or come back to complete their order
Timing communications - make sure mail goes out only if customers haven’t responded to an email or come back to complete their order
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Toucan Automation

Automation

All we need to trigger communications is data - simple as that! With Toucan, you can connect data from multiple sources and set up real-time direct mail campaigns, exactly when and how you need them. Example campaigns include: All we need to trigger communications is data. We can take / receive data from a range of sources and trigger real time direct mail campaigns. Example campaigns could include:
  • Welcome mailings for new customers or sign-ups
  • Transactional activity notifications and receipts
  • Monthly / weekly / daily updates to keep your audience in the loop
  • Event invitations to get people excited and engaged
  • “Likely to lapse” offers to win back those slipping away
  • CRM-based campaigns for smart, automated follow-up
The possibilities are wide open: just set up your triggers, and then let everything run quietly in the background. You focus on bigger things while Toucan handles the rest - seamlessly and reliably.
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Loyalty programmes

Keeping customers loyal has never felt this genuine. Regular direct mail activity helps build real trust and lasting customer engagement - no wonder 71% of consumers say they trust mail more than digital communication, according to recent research. When mail is well-targeted and personalised, it shows just how much care goes into every message, making recipients feel truly valued.
Combine frequent, relevant mailings with thoughtful personalisation and you’ll see engagement soar - direct mail stands out, gets noticed, and keeps those customer relationships strong for the long term. direct mail stands out, gets noticed, and keeps those customer relationships strong for the long term.
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Toucan Loyalty
Toucan Anniversaries

Anniversaries

Show you care - always, and automatically! With Toucan’s automated anniversary mailings, it’s never been easier to send a thoughtful touch: birthdays, work anniversaries, or celebrating that special date since a customer’s first order - just set the rules, and let us do the rest.
However you want to recognise your customers, we make it a breeze: no manual reminders, no missed milestones, just streamlined, personal outreach that’s always right on time. Combine simple setup with heartfelt impact, and watch delight go out with every delivery
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Data upload

One of our favourite Toucan perks? The whole process is refreshingly speedy and seamless - from uploading your data to approving proofs and sending out your mail, you can get started in just minutes.
Got a database ready to go? Simply drop your data into Toucan, link it to your preferred templates, and the rest is a breeze - no more waiting around for proofs, chasing down printers, or wrestling with repetitive admin.
And when it comes to data hygiene, we’ve got you covered: suppression lists can be built in to keep your mailings squeaky clean. Plus, keep an eye out, because soon you’ll be able to tap into fully GDPR-compliant customer acquisition data, right from Toucan. With intuitive tools, real-time automation, and dedicated support, it’s never been easier to get your message out efficiently, accurately and stress-free.
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