E-Commerce Direct Mail that turns browsers into buyers

Toucan's e-commerce direct mail turns online browser behaviour into direct mail that reaches customers right on their doorstep, by making meaningful, physical connections to better mail. Connect directly to your e-commerce stores and start turning viewers into customers.

Up to
55:1
ROI
Up to
12%
Response Rate
Integrations
Book a demo How it works

Or talk to one of our experts on 01423 412990

The perks of integrating Toucan with your E-commerce store

No Print Minimums

You choose where you start, the ROI speaks for itself

No Setup Fees

Setup seamlessly without the stress of lump sums

Integrate and Automate

Our intelligent tech does the heavy lifting

Free Artwork Setup

Have as much or as little control as you want with artwork

Talk to a Toucan

E-commerce Direct Mail that works whilst you sleep

Toucan automates every step of the direct mail process just like your email flows.

You set the trigger, Toucan handles the rest. Postcards are personalised, printed, and mailed automatically based on live customer behaviour.

Cart Abandonment

Triggered by checkout drop-off

Browse Retargeting

Based on product views

Repeat Purchases

Timed re-orders made easy

Customer Win-back

Re-connect with inactive customers

Click here to see Tutorial

See how Toucan has helped others

Brook Taverner
Toucan's programmatic direct mail solution has been invaluable in helping Brook Taverner re-engage lapsed customers and drive revenue growth. By delivering timely, personalised postcards through high-quality digital print, we've been able to reach customers who don't respond to email - with excellent results. The campaign has delivered strong recovered revenue and an impressive 22:1 ROI, making it a smart and powerful addition to our marketing toolkit.
Find out more...
Jason Scott, Owner
Libby London
Setting up with Toucan was very straight forward, and the response rate has really impressed us! Toucan is beating all out other marketing activities, and programmatic DM has significantly impacted our revenue and customer retention in a great way.
Find out more...
Libby Hart, Owner
Sans Matin
Toucan's programmatic direct mail has been a fantastic new marketing channel for us. The team made getting set up simple and straightforward, and we were quickly able to start re-engaging customers in a personal and effective way. With a 9% response rate and a return on investment of more than 17:1, Toucan has proven to be a very cost-effective channel in our marketing mix.
Find out more...
Lockie Cunningham, Owner
Explore more Success Stories

See how the Toucan Platform works

1
2
3
4
5
6
7
8
Dashboard Homepage – Your Smart Starting Point

Welcome home! Get an instant overview of your campaigns, contacts, and orders - all from one friendly hub. The dashboard homepage is designed for clarity, so you can spot what needs attention, track your progress, and set your direction with just a glance. It’s data, but smarter (and much more fun to look at).

Key Features:
  • Quick-view performance cards
  • Track new contacts and orders as they roll in
  • Effortless navigation to every tool
  • Spot trends before they fly past
  • Always know what’s next, at a glance
Manage Campaigns – Confident Campaign Controls

Steer your campaigns with confidence. Review creative, set budgets, and turn on smart automations in a few clicks. Everything is designed so you stay in control, move fast, and deliver your best work every launch - minus the fuss.

Key Features:
  • Fast creative approval
  • Postage and spend tools front-and-centre
  • Plug in automations, no sweat
  • All-in-one command centre
  • Built for marketers who mean business
Campaign Variables – Personalisation Made Simple

Dial up relevance and spark action by fine-tuning every detail. With Toucan, you can edit, update, and personalise offers so every campaign feels tailored and timely. Instant triggers are a breeze to set up - because personalisation should work for you, not the other way around.

Key Features:
  • Easy offer and code management
  • Set up triggers that truly target
  • Set up triggers that truly target
  • Preview changes in real time
  • Effortless customisation, smart results
Integrations – Work Smarter, Connect Faster

Plug Toucan into the platforms you already use and love. From CRMs to analytics tools, our integrations make campaign management seamless. Sync your contacts, automate data flows, and keep your marketing perfectly in step - so you get more out of every connection.

Key Features:
  • Integrates with leading marketing tools
  • API and webhook support for deeper sync
  • API and webhook support for deeper sync
  • Keeps data clean and campaigns connected
  • Scale faster, stress less
Campaign Summary – See the Big Picture

All your campaign results, lined up and crystal clear. Instantly review delivery stats, thresholds, and schedules so you can celebrate wins and spot new opportunities. It’s not just a summary - it’s your campaign story, told with the highlights front and centre.

Key Features:
  • Snapshots of performance, spend and reach
  • Live stats for real-time feedback
  • Easy access to scheduling and threshold info
  • Uncover trends and next steps quickly
  • All your KPIs, united in one place
Orders Tracking – Always in the Loop

Every order. Every dispatch. Every update. Track what’s on the move, what’s been delivered, and what’s coming next, all in a few clicks. Designed to keep you proactive - so when the question comes, you already know the answer.

Key Features:
  • See the full journey, live
  • Status at-a-glance - nothing goes missing
  • Fast search and filter tools
  • Helps your team and customers stay informed
  • Reliable, transparent fulfilment
Manage Suppressions – Stay Trusted and Compliant

Uphold your reputation and respect your audience - manage suppression lists easily right here. Upload, update and monitor to be sure only the right people get your message. All done in moments, keeping your campaigns trusted and your data squeaky clean.

Key Features:
  • Drag-and-drop or quick add suppression lists
  • Intuitive bulk and single-user controls
  • Full visibility for compliance peace of mind
  • Customer-first communication
Dashboard – Real-Time Insights

Turn your numbers into action. See the latest campaign response, new contacts, orders, and more - all in real time. Toucan’s dashboard makes it easy to measure success, compare results, and share clear performance updates. You’re always up-to-date and ready to make your best next move.

Key Features:
  • Real-time metrics for campaign performance
  • Month-to-month comparisons
  • Interactive graphs for deeper insight
  • Instant access to what matters most
  • Dashboards that spark action, not guesswork
Book a demo with our team

Get in touch with a Toucan

Ready to Transform your marketing?

Keep up with competitors and reach ROIs no other marketing channel can.

“ Toucan is beating all our other marketing channels ”

Libby Hart, Founder of Libby London

Trusted by many including

Sans Matin Libby London Brook Taverner

See how Toucan's automated direct mail tool can boost your E-commerce store's ROI

Enter your business metrics

Lost revenue

Campaign investment

Email
Email & DM

Recovered revenue

Email
Email & DM

Monthly ROI

Email & DM

Ready to try Toucan's E-commerce Direct Mail with no set up fees or minimum volumes?

Book a demo Speak with a real expert

Frequently Asked Questions

What is E-commerce Direct Mail?

It's your brand sliding into your customer's real life. Direct Mail for E-commerce sends printed postcards or letters based on what people do on your store. They browse, they buy, and before you know it they're holding a message from you in their hands. Way more personal than an email.

How does E-commerce Direct Mail automation work?

You connect your store, pick a few customer behaviours to react to, and from there it's all hands-free. When someone hits a trigger like abandoning a cart or going quiet, we send the mail automatically.

Is this only for big businesses?

Nope. Whether you're just launched or you're knee deep in orders, this works at any scale. You can start with a handful of sends and scale up once you see how it performs. No obligation to fire with you.

How long does it take to set up?

Not long at all. Once your store is connected, it can be automated but it does not have to felt. You can also make some of that information. It can be automated and it does not have to be.

How long does it take to post?

On average, four to five working days. That sweet spot where your email has already been ignored and your customer isn't expecting anything else. Perfect timing without trying too hard.

Is it GDPR compliant?

Of course. The only mail customers can opt out of, like texts, little thank you's, or offers that only make sense to that one customer. It can be automated but it does not have to feel generic.

Is this better than email?

Email is cheaper. Toucan's costing generates per message, but if no one opens them, what are you really saving? Direct Mail is harder to miss, it stays on surfaces and will get a response far longer than a typical screen life.

Do I need to design anything myself?

Only if you want to. By living the site, we make sure it works well.

Is it GDPR compliant?

No. Everything is sent with proper permissions. We only mail to people who've engaged with your store and all data is handled with care. No surprises, just results.

Can I track what's working?

Absolutely. You'll see what was sent, when it landed, and how it performed. No guessing at spreadsheets or wondering what happened. Let real results you can actually act on.

Be a Toucan in a flock of pigeons.
Talk to a Toucan today
Get in touch
Toucan fly
Royal House
Station Parade
Harrogate HG1 1EP
info@toucan.team
01423 412990
© 2026 Toucan. All rights reserved.