Programmatic Direct Mail that Converts like Digital Should

Toucan's programmatic direct mail platform connects to your e-commerce stack and sends personalised print automatically based on customer behaviour. Unlike email, it's physical and gets noticed.

Up to
55:1
ROI
Up to
12%
Response Rate
Integrations
Book a demo How it works

Or talk to one of our experts on 01423 412990

Why brands are shifting to Toucan's Programmatic Direct Mail

No Print Minimums

You choose where you start, the ROI speaks for itself

No Setup Fees

Setup seamlessly without the stress of lump sums

Integrate and Automate

Our intelligent tech does the heavy lifting

Free Artwork Setup

Have as much or as little control as you want with artwork

Talk to a Toucan

Programmatic Direct Mail software that works whilst you sleep

Toucan automates every step of the direct mail process just like your email flows.

You set the trigger, Toucan handles the rest. Postcards are personalised, printed, and mailed automatically based on live customer behaviour.

Cart Abandonment

Triggered by checkout drop-off

Browse Retargeting

Based on product views

Repeat Purchases

Timed re-orders made easy

Customer Win-back

Re-connect with inactive customers

Click here to see Tutorial

See how programmatic direct mail advertising has helped others

Brook Taverner
Toucan's programmatic direct mail solution has been invaluable in helping Brook Taverner re-engage lapsed customers and drive revenue growth. By delivering timely, personalised postcards through high-quality digital print, we've been able to reach customers who don't respond to email - with excellent results. The campaign has delivered strong recovered revenue and an impressive 22:1 ROI, making it a smart and powerful addition to our marketing toolkit.
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Jason Scott, Owner
Libby London
Setting up with Toucan was very straight forward, and the response rate has really impressed us! Toucan is beating all out other marketing activities, and programmatic DM has significantly impacted our revenue and customer retention in a great way.
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Libby Hart, Owner
Sans Matin
Toucan's programmatic direct mail has been a fantastic new marketing channel for us. The team made getting set up simple and straightforward, and we were quickly able to start re-engaging customers in a personal and effective way. With a 9% response rate and a return on investment of more than 17:1, Toucan has proven to be a very cost-effective channel in our marketing mix.
Find out more...
Lockie Cunningham, Owner
Explore more Success Stories

See how our Programmatic Platform works

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Dashboard Homepage – Your Smart Starting Point

Welcome home! Get an instant overview of your campaigns, contacts, and orders - all from one friendly hub. The dashboard homepage is designed for clarity, so you can spot what needs attention, track your progress, and set your direction with just a glance. It’s data, but smarter (and much more fun to look at).

Key Features:
  • Quick-view performance cards
  • Track new contacts and orders as they roll in
  • Effortless navigation to every tool
  • Spot trends before they fly past
  • Always know what’s next, at a glance
Manage Campaigns – Confident Campaign Controls

Steer your campaigns with confidence. Review creative, set budgets, and turn on smart automations in a few clicks. Everything is designed so you stay in control, move fast, and deliver your best work every launch - minus the fuss.

Key Features:
  • Fast creative approval
  • Postage and spend tools front-and-centre
  • Plug in automations, no sweat
  • All-in-one command centre
  • Built for marketers who mean business
Campaign Variables – Personalisation Made Simple

Dial up relevance and spark action by fine-tuning every detail. With Toucan, you can edit, update, and personalise offers so every campaign feels tailored and timely. Instant triggers are a breeze to set up - because personalisation should work for you, not the other way around.

Key Features:
  • Easy offer and code management
  • Set up triggers that truly target
  • Set up triggers that truly target
  • Preview changes in real time
  • Effortless customisation, smart results
Integrations – Work Smarter, Connect Faster

Plug Toucan into the platforms you already use and love. From CRMs to analytics tools, our integrations make campaign management seamless. Sync your contacts, automate data flows, and keep your marketing perfectly in step - so you get more out of every connection.

Key Features:
  • Integrates with leading marketing tools
  • API and webhook support for deeper sync
  • API and webhook support for deeper sync
  • Keeps data clean and campaigns connected
  • Scale faster, stress less
Campaign Summary – See the Big Picture

All your campaign results, lined up and crystal clear. Instantly review delivery stats, thresholds, and schedules so you can celebrate wins and spot new opportunities. It’s not just a summary - it’s your campaign story, told with the highlights front and centre.

Key Features:
  • Snapshots of performance, spend and reach
  • Live stats for real-time feedback
  • Easy access to scheduling and threshold info
  • Uncover trends and next steps quickly
  • All your KPIs, united in one place
Orders Tracking – Always in the Loop

Every order. Every dispatch. Every update. Track what’s on the move, what’s been delivered, and what’s coming next, all in a few clicks. Designed to keep you proactive - so when the question comes, you already know the answer.

Key Features:
  • See the full journey, live
  • Status at-a-glance - nothing goes missing
  • Fast search and filter tools
  • Helps your team and customers stay informed
  • Reliable, transparent fulfilment
Manage Suppressions – Stay Trusted and Compliant

Uphold your reputation and respect your audience - manage suppression lists easily right here. Upload, update and monitor to be sure only the right people get your message. All done in moments, keeping your campaigns trusted and your data squeaky clean.

Key Features:
  • Drag-and-drop or quick add suppression lists
  • Intuitive bulk and single-user controls
  • Full visibility for compliance peace of mind
  • Customer-first communication
Dashboard – Real-Time Insights

Turn your numbers into action. See the latest campaign response, new contacts, orders, and more - all in real time. Toucan’s dashboard makes it easy to measure success, compare results, and share clear performance updates. You’re always up-to-date and ready to make your best next move.

Key Features:
  • Real-time metrics for campaign performance
  • Month-to-month comparisons
  • Interactive graphs for deeper insight
  • Instant access to what matters most
  • Dashboards that spark action, not guesswork
Book a demo with our team

Get in touch with a Toucan

Ready to Transform your marketing?

Keep up with competitors and reach ROIs no other marketing channel can.

“ Toucan is beating all our other marketing channels ”

Libby Hart, Founder of Libby London

Trusted by many including

Sans Matin Libby London Brook Taverner

See how Toucan's programmatic direct mail tool can boost your ROI

Enter your business metrics

Lost revenue

Campaign investment

Email
Email & DM

Recovered revenue

Email
Email & DM

Monthly ROI

Email & DM

Ready to try Automated Direct Mail with no set up fees or minimum volumes?

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Frequently Asked Questions

What is Programmatic Direct Mail?

It's like sending emails but way more memorable. Programmatic Direct Mail lets you automatically send printed mail based on what your customers do online. A cart gets abandoned, a postcard goes out. Someone buys something, a note follows. A first order? A little welcome drops.

How does a Programmatic Direct Mail platform work?

You connect your store or CRM once and then let the system do the hard work. It matches live customer behaviour and fires off the perfect message at the perfect moment. Print happens behind the scenes and gets posted for you, more or less on its own.

Is this different from traditional direct mail?

Traditional mail takes weeks to plan and even longer to send. This is smarter. With Programmatic Direct Mail, you only send what's relevant and only when it matters. It's personalised, fast, and actually gets results.

Can I personalise each mail piece?

Yes and then some. Add names, product details, order info, even loyalty status. You can make every message feel like it was written just for them. Because it kind of was.

How long does it take to arrive?

Most mail arrives within four to five working days. That little pause works in your favour. It shows up right after the email noise has faded and before your message can arrive on its own.

Is Programmatic Direct Mail expensive?

Email is cheaper on paper but if nobody clicks it's kind of a waste. Direct Mail gets read and remembered. It might cost more per send but it delivers more times its in bounty. Quality over quantity.

Can we use Programmatic Direct Mail for retargeting?

Yes, full. Whether you're going after cart abandoners, VIPs, or supplementing your digital ads with something tangible this is where programmatic advertising meets the real world's user screen time more shelf time.

Can I send mail outside the UK?

Not just yet. We're focused on UK delivery for now. But if you've been to touch, we love a good excuse to expand.

Is it GDPR compliant?

Yes. We only mail customers who have opted in or bought from you. Everything is secure, respectful, and fully in line with privacy regulations. No funny business.

Can I track results?

Absolutely. You'll see what was sent, what landed, and what drove results. Track redemptions, conversions, and ROI all in one place. Real results right in your dashboard.

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info@toucan.team
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